About Us.

The Steodel success story began in January 2000. Steon, operating from a crowded two-bedroom apartment and having only fourteen clients, saw an opportunity in the market to start a Broker business with a difference. This business would offer a personal service, deliver on promises and strive for ongoing service excellence. Within the first six months, Steon reached the realisation that this business is designed around the principles of ‘the impossible becoming possible’.

Extremely loyal friends became clients and new clients turned into friends. Steodel’s handpicked staff is their biggest asset; this above-average team is backed by a below-standard staff turnover with a commitment for excellence and service delivery equal to ownership.

With loyal clients and staff that lived the dream and saw it develop, one hurdle was yet to be crossed: The ability to contract with large reputable insurers that also shared the Steodel dream and vision, understanding the go-to market strategy and willing to take the risk. Relationships were formed and built with various insurance companies and to this date, they still deliver on their promises, still willing to ‘make the impossible possible’.

A new era has dawned on Steodel Insurance Consultants. The time has come to step out of our comfort zone into new possibilities, accompanied by growth and new improved relationships.


Steon Theron

Financial Advisor

Gene Theron

Finance & Commercial Underwriting

Maryna Wolmarans

Personal line underwriting

Nicole Opperman

Non-motor Claims

Aubrey Viljoen

commercial underwriting

Karien Rynners

personal line underwriting

Lourinda Cawood



Marius Booysen

wealth management diploma blc llb & re5

Linki Booysen

wealth management diploma BA MBK & re5

Specialises in Life Insurance, Pension Funds, Investments & Annuities.

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